Advertising Agency · Crawfordsville, Indiana

Paid Ads That Pay You Back

PPC works — when the targeting is right, the landing page converts, and someone actually watches the numbers. We do all three.

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What's Included

Paid advertising is the fastest way to put your business in front of high-intent buyers — if it is set up by someone who knows where money leaks from a poorly built campaign.

  • Google Search Ads

    High-intent keyword campaigns built to capture customers actively searching for what you do.

  • Google Local Service Ads (LSAs)

    Pay-per-lead Google guaranteed ads — often the highest ROI channel for trades and service businesses.

  • Meta Ads (Facebook & Instagram)

    Audience targeting for awareness, retargeting, and offer-driven local campaigns.

  • Landing Page Design

    Conversion-focused landing pages tied to each campaign — because traffic to a bad page is wasted money.

  • Conversion Tracking Setup

    GA4, Google Ads conversions, Meta Pixel, and call tracking — so you know what every dollar earned.

  • Ongoing Bid Management

    Weekly optimization on bids, negatives, audiences, ad copy, and creatives.

  • Monthly Performance Reports

    Cost per qualified lead, not vanity metrics. You see exactly what the spend produced.

Why most local PPC fails

Most local ad spend is wasted on the wrong keywords, the wrong audience, or a landing page that cannot convert the traffic it gets. Google's automation makes it easy to spend money fast and almost as easy to spend it badly — broad-match keywords, smart campaigns left on defaults, and conversion tracking that fires on the wrong action are the three most common money leaks we see.

We fix the leaks first, then turn up the spend. That means tight match types, real negative keyword lists, audiences built from your actual customers, and landing pages designed to convert a specific search — not the generic homepage.

And we are transparent on margin. You see what is spent on ads, what is paid to us, and what each lead actually cost. No mystery markup, no agency premium hidden inside the ad budget.

How We Work

  1. 01

    Account Audit

    Review existing accounts (if any), find waste, and document baseline performance.

  2. 02

    Strategy & Build

    Keyword and audience research, campaign structure, landing pages, and tracking.

  3. 03

    Launch

    Roll out campaigns with conservative budgets first, then scale what works.

  4. 04

    Optimize

    Weekly tuning, monthly reporting, quarterly strategic reviews.

Frequently Asked Questions

What's a typical ad budget for a local business?
Most local clients start at $1,000–$3,000 per month in ad spend, plus management fees. Lower budgets are possible for tightly geo-targeted campaigns (one zip code, one service); higher budgets unlock multiple campaigns and channels. We will recommend the right starting number based on your market and goals.
Do I need both SEO and paid ads?
They reinforce each other. SEO is a long-term compound investment; paid ads buy you visibility today on keywords your SEO has not earned yet. Most clients run both — paid for immediate leads, SEO for the foundation that lasts.
How do you measure success?
Cost per qualified lead. Not impressions, not clicks, not click-through rate. We connect ad spend to actual phone calls and form fills, then report on what each cost.
Will I own my ad accounts?
Always. Your Google Ads, Meta, and tracking accounts belong to you. We manage them on your behalf — if we ever part ways, you keep the accounts, the data, and the history.

Related Services

Most local businesses combine a few of these to win the map pack.

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